Archive for Tuesday, November 9, 2010

Vita Craft cookware hits Crown Center store shelves

November 9, 2010

Shawnee-based Vita Craft has announced that Function Junction is one of the first stores to carry its new retail cookware line, Veggie.

Waterless, greaseless Veggie cookware – aimed at keeping meats low-fat and maintaining vitamins and minerals in vegetables – will be featured in cooking demonstrations this fall at Function Junction, a kitchen specialty store at Crown Center in Kansas City.

Since 1939, Vita Craft has traditionally been offered through direct sales, usually in homes, said Ron Rutkowski, co-owner of Vital Works Solutions LLC, a Vita Craft distributor. He said Vita Craft chose kitchen specialty stores to showcase its retail products because they have the same relaxed atmosphere and trained staff.

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